Just happened to discover that Chitika.com is hosted on a VPS at Servint.net
I was expecting that they would be having their own server.

root@internet[1]>traceroute 207.58.181.178
traceroute to 207.58.181.178 (207.58.181.178), 30 hops max, 38 byte packets
1 --deleted-- 0.245 ms 3.362 ms 0.181 ms
2 --deleted-- 1.104 ms 0.892 ms 0.207 ms
3 --deleted-- 0.338 ms 0.258 ms 0.243 ms
4 --deleted-- 0.378 ms 0.300 ms 0.284 ms
5 --deleted-- 0.318 ms 0.343 ms 0.335 ms
6 --deleted-- 0.431 ms 0.325 ms 0.313 ms
7 --deleted-- 1.021 ms 1.533 ms 0.784 ms
8 --deleted-- 1.471 ms 0.989 ms 1.344 ms
9 sl-gw11-sj-1-0.sprintlink.net (144.228.44.13) 1.850 ms 1.357 ms 1.452 ms
10 sl-bb25-sj-6-1.sprintlink.net (144.232.3.133) 6.127 ms 4.466 ms 1.856 ms
11 sl-bb22-sj-12-0.sprintlink.net (144.232.3.209) 2.225 ms 2.115 ms 1.915 ms
12 sl-bb22-rly-11-0.sprintlink.net (144.232.20.187) 63.798 ms 64.418 ms 64.335 ms
13 sl-bb26-rly-12-0.sprintlink.net (144.232.14.174) 63.546 ms 65.353 ms 63.973 ms
14 sl-st21-ash-11-0.sprintlink.net (144.232.20.134) 65.993 ms 67.087 ms 87.336 ms
15 sl-deutsche-5-0.sprintlink.net (144.223.246.70) 66.484 ms 65.409 ms 66.326 ms
16 217.239.41.6 (217.239.41.6) 75.826 ms 73.884 ms 74.494 ms
17 62.153.203.126 (62.153.203.126) 74.636 ms 74.350 ms 75.701 ms
18 209.50.254.58 (209.50.254.58) 102.680 ms 75.552 ms 85.335 ms
19 sc-sd1-smvs116-1000M.servint.net (207.58.176.232) 66.890 ms 66.743 ms 66.484 ms
20 vps.chitika.com (207.58.181.178) 66.537 ms 66.722 ms 66.734 ms
root@internet[2]>