Trent Brownrigg has a well written article titled "How to Increase Your Search Engine Rankings" and I believe this would be a perfect read for anyone looking to increase their site rank on SERPs (short for Search Engine Result Pages).
He advises people trying to optimize their pages for search engines by saying that rather than trying to figure out how to trick the engines by reverse engineering the search algorithms, it is much easier to obtain better results by observing your top competitors. In doing so, all you need to do is to understand what elements your competitors are using to make them rank in the top positions.
He also touches upon the importance of quality links, fresh content, key word density, meta tags and other HTML elements.
In summary, the few important things that matter when you work hard towards bumping up your site on SERPs are --
- Number, quality, and relevance of inbound links pointing to your site
- Fresh, relevant, quality content (needs to be added frequently)
- Keyword density of your home page or any page you want to rank highly
Complete article can be found here.
He advises people trying to optimize their pages for search engines by saying that rather than trying to figure out how to trick the engines by reverse engineering the search algorithms, it is much easier to obtain better results by observing your top competitors. In doing so, all you need to do is to understand what elements your competitors are using to make them rank in the top positions.
He also touches upon the importance of quality links, fresh content, key word density, meta tags and other HTML elements.
In summary, the few important things that matter when you work hard towards bumping up your site on SERPs are --
- Number, quality, and relevance of inbound links pointing to your site
- Fresh, relevant, quality content (needs to be added frequently)
- Keyword density of your home page or any page you want to rank highly
Complete article can be found here.
